Austin Lacy

Global Technology Advisor

As a Technology Advisor at C3, Austin Lacy helps clients transform their customer experience strategies through the use of AI-powered tools and contact center innovations. From chatbots and agent assist to workforce management and unified communications, Austin guides organizations through complex technology integrations with clarity and purpose.

He played a key role in expanding C3’s presence in the Indianapolis market, building a growing team, and helping scale the company’s customer experience practice. Known for his collaborative mindset and strategic roadmapping, Austin brings a hands-on, results-driven approach to every engagement.

Outside of work, Austin is a dedicated husband, girl dad, and high school football coach. You can often find him on the golf course, out for a run, or chasing around his two Pomsky pups.

TL;DR

- CX + AI expert focused on scalable solutions
- Collaborative leader in both business and community
- Always learning, always evolving—just getting started

Beyond The Bio


Indianapolis	Joined 2022

Austin and his wife have been together since high school, having been sweethearts since their sophomore year.

He’s a proud marathon finisher (and says he’s not done yet).

His go-to phrase is “It depends”—because the best solutions are never one-size-fits-all.

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Insights & Impacts

Featured

Consulting Through a Merger

Austin Lacy recently guided a major hospital through the tech side of an M&A, ensuring systems merged smoothly and met the needs of both sides.

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My Focuses

C3 CX Pulse - '25

Austin Lacy shares his insights on AI’s evolving role in contact centers in the latest C3 CX Pulse Report. Don’t miss his take on what’s shaping the future of customer experience.

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5 Ways to Improve your Contact Center

CX engineer James Gordon shares five practical ways to enhance your customer experience strategy and contact center performance.

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The C3 Tech Summit

The ultimate can't miss event.

And I'll be there to cover new insights with you.

We bring executives and technology experts from around the United States and bring them all together in one space.

Past Headline speakers have included Brian Krebs, Leland Melvin, Daymond John.

It's the one tech event you need on your calendar.

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The C3 CX Pulse Report '25

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The best guide for all things with Customer Experience in 2025. Interviews with suppliers, insights from industry experts, and data that you won't find anywhere else.

If you only download one CX report, make sure it's this one.

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