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John is CEO and Founder of FUBU, a much-celebrated global lifestyle brand, and a pioneer in the fashion industry with billions in product sales world-wide

John is also an author of 6 best-selling books including his latest New York Times best-seller, The Power of Broke (2016) and Rise and Grind (2018). In 2020, John released his fifth book, Powershift, that walks through his tried-and-true process of how to transform any situation, close any deal and achieve any outcome. John's most recent book, Little Daymond Learns to Earn (2023) is his first for kids, reached the New York Times and Amazon best-seller list the first week of its release. The book addresses the current void of educating our children about money in a fun and engaging story for parents and kids to connect. John’s mission is to continue challenging the status quo and leave a lasting legacy of inspiring other leaders to do the same.