This is a fair question, and it is one you should be asking.
C3 is compensated by technology providers when clients choose to contract through us. That reality naturally leads to two concerns:
Will you recommend higher-commission solutions? And how do we know you are not biased toward certain vendors?
The answer comes down to incentives, history, and accountability.
Why Recommending the “Highest Commission” Solution Makes No Sense
Recommending solutions based on commission would be an incredibly short-sighted way to run a business.
C3 grows through long-term client relationships, repeat engagement, and referrals. If we were to recommend solutions that benefit C3 more than the client, two things would happen quickly:
- Clients would lose trust
- Our ability to expand relationships over time would disappear
- How well a vendor has delivered for other C3 clients
- How responsive they are after the contract is signed
- How accurately they set expectations
- How they handle issues, changes, and escalations
Our model depends on clients coming back to us for future initiatives and telling others about their experience. That only happens when recommendations are right, not convenient.
Where Bias Actually Exists
C3 is not biased toward vendors.
We are biased against vendors that have not performed well for our clients.
When we make a recommendation, we consider factors clients often cannot see, including:
Those experiences matter, and they directly influence who we recommend and who we do not.
A Track Record That Requires Trust
Trust is not built through claims. It is built through outcomes.
C3 has spent over a decade making technology recommendations for organizations across industries. From 2017 to 2025, the company tripled in size through organic growth alone. No acquisitions. No artificial expansion.
That growth happened because clients trusted our guidance, stayed with us, and referred others.
Our Commitment to Clients
C3’s success depends on doing the right thing for clients, consistently, over time.
We are accountable to our clients, not to vendor quotas. We rely on long-term relationships, not one-time transactions. And our recommendations are shaped by real-world performance, not commission tables.
That is how companies can trust C3.
