What does Agent of Record (AoR) mean?

What does Agent of Record (AoR) mean? And why should I allow C3 to be our Agent of record?

When you work with a Technology Advisor like C3, you may hear the term Agent of Record, often shortened to AoR. It sounds formal, but the concept is simple and incredibly beneficial for your organization.

An Agent of Record is the designated partner on your technology contracts. By naming C3 as your Agent of Record, you authorize us to act on your behalf with technology providers. This allows us to support you throughout the lifecycle of your solution while earning a small commission from the vendor you choose.

Most importantly, this does not change:

• Your pricing
• Your contract terms
• Your level of vendor support

The agreement you sign with the provider is the same. The service you receive from that provider is the same. The only difference is that C3 replaces the local sales representative as your advocate.

Think of it like an insurance broker. You still purchase a policy from the insurance company. The coverage is the same. The cost is the same. But instead of navigating everything alone or relying solely on a carrier’s sales rep, you have a trusted advisor in your corner.

Why Does Agent of Record Matter?

Technology decisions are not one-time events. Networks evolve. Security needs change. Cloud environments grow. Issues arise. New opportunities emerge.

When C3 is your Agent of Record, we stay engaged long after a contract is signed. That means:

• We help you navigate vendor conversations
• We advocate for you when challenges arise
• We assist with escalations and service issues
• We help evaluate renewals and alternatives
• We provide strategic guidance as your environment changes
• We help you define your needs and evaluate solutions
• You select the provider that best fits your organization
• You sign a contract directly with that provider
• C3 is listed as the Agent of Record
• The provider pays C3 a commission for the business
• There is no markup. No added fees. No change in service levels.
• This model aligns everyone’s incentives:
• You get unbiased guidance and long-term advocacy
• Vendors gain a well-informed, prepared customer
• C3 is compensated for strategy, expertise, and support

Instead of being tied to a single vendor’s roadmap or priorities, you gain a partner who remains focused on your outcomes.

How C3 Uses the Agent of Record Model

C3 is an Agent for hundreds of technology providers across Networking, Cloud, Cybersecurity, Customer experience, Managed IT Services and more. This model allows us to remain completely vendor-neutral while still being compensated for our expertise and ongoing support.

Here’s how it works:

It allows us to focus on what matters most: helping you make confident technology decisions and ensuring those decisions continue to serve your business over time.

The Real Value of an Agent of Record

An Agent of Record is not just a line on a contract. It is a commitment.

It means you are not navigating the technology landscape alone. It means your organization has a partner who understands your environment, your goals, and your challenges. It means every vendor relationship is backed by an advisor who is accountable to you, not to a product quota.

At C3 Technology Advisors, being your Agent of Record is how we turn strategy into sustained success.